Head to the mountains
Snorkel in Fujairah
Brave the fastest roller coaster
Re-connect with nature
Discover Abu Dhabi
Sir Bani Yas Island
Zaya Nurai Island
Cartier is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewelry, watches and perfumes. Founded by Louis-François Cartier in Paris in 1847, the brand is the epitome of luxury and style.
In 2016, Cartier was launching its new perfume range and had planned an exclusive media launch. They were seeking an ultra-luxury experience for the media and aspired to provide them with a memorable event that would create everlasting memories and truly stand out from the other luxury perfume brand launches.
Cartier invited 50 top tier media to attend an exclusive launch event at Zaya Nurai Island. The experience included a Seawings Sightseeing Experience over Abu Dhabi which was ultimately the highlight of the afternoon. The media attendance to the event exceeded 100% and the resulting news coverage of new perfume was exemplary.