The Dubai Shopping Festival (DSF) began on 16 February 1996 as an event intended to benefit retail trade in the United Arab Emirates. Since then it has been promoted as a tourist attraction. An annual month-long event, it attracts about 3 million people to Dubai. The shops, during the Festival, offer discounts on their merchandise, raffles are drawn, and fireworks are on display. In the year 2019, the Dubai Shopping Festival will complete completes 24 years. The upcoming DSF dates would be between 26th December 2018 to 28th January 2019.
In general, the government has taken significant initiatives to endorse the tourism structure in Dubai. In the year 1996, Dubai was a city ‘in transit’ but the DSF changed the face of Dubai globally signalling to the international community that Dubai has opened its arms and welcomes people from across the globe.
The DSF has been quite famous amongst the residents, expats, and tourists alike from the beginning. Products like electronics, gold, jewellery, etc. are heavily discounted and attract millions to Dubai from around the world, annually.
UAE shopping is, by default, a part of Dubai sightseeing. Apart from the shopping spree, the DSF also entertains you with its celebrities, musicians, and artists from around the world. Art shows, film festivals, fashion shows, and music concerts enhance your UAE shopping festival. And while you are at your Dubai excursions, watching the fireworks display is a must.
Each year the DSF presents something unique which, eventually, contributes to the increasing popularity every year. Even though the DSF had a very humble beginning, the extraordinary vision of the Highness Shaikh Mohammed bin Rashid Al Maktoum made the DSF a success where the Highness himself solicited the corporate investors and the public to invest in the creative vision of DSF. The DSF celebrates the spirit of trade and adventure.
After launching the DSF, the Dubai Commerce, and Tourism Promotion Board promoted the festival in Southeast Asian regions combined with nationwide advertising campaigns. No stone was left unturned in endorsing DSF globally supplemented with international road shows conducted and strategically aligned with the holiday season worldwide. This festival also led to the rise of several shopping malls equipped with world-class facilities, thereby, giving birth to the global shopping village full of stalls and stations exhibiting different cultural environment of different countries.
Transforming from a desert land of limited oil reserves, Dubai has made its mark on the world map today, and tourism in Dubai is one of the significant contributors to the growth of its economy, the foundation of which is pure teamwork and passion. Being a family destination, it exhibits its cosmopolitan outlook on the world.
While enjoying the DSF, don’t forget to get the ultimate tour of Dubai with Seawings. Seawings offers several Dubai scenic flights so that you get perfect aerial views of Dubai’s skyline and gorgeous landmarks such as Burj Khalifa, Burj Al Arab, and Palm Jumeirah.
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